Execuwin is a national recruitment agency that works with businesses who recognize and understand the value of finding employees who fit their culture and vision. Execuwin places top candidates that help ensure our client companies reach and exceed their business targets.

The Execuwin team believes great employees bring more to a company than just superior skills — they also fit the culture and vision of the company they're hired by. This "alignment" makes all the difference. An aligned employee creates momentum and helps to drive a business forward in whatever role they're assigned.

For most-fast growing companies, employee and executive selection is a high-risk, low-data decision. Business leades and HR departments rarely have the adequate time and resources needed to build and maintain a candidate search, evaluation, and alignment process of their own. This is where Execuwin comes in. We thoroughly research our clients' cultures and corporate characteristics, and use the insights from this research to select and screen candidates for both the required skill set of a specific position and for their potential resonance with the goals and culture of the client's organization.

Employees that are selected with the Execuwin process are loyal and high-impact — they quickly integrate into their new companies and are able to make immediate contributions. By taking the guess work out of finding great employees, Execuwin gives executives peace of mind and frees them to focus on growth and profitability.

The Dominant Selling Idea (DSI) driving the Execuwin brand is: "We take care of recruiting the right people — individuals with the right skills, talents and cultural fit — so that you can focus on reaching your business goals."

Business Leaders have a variety of goals, including business growth, increased profits, greater security, more freedom, and a higher stock value. At Execuwin we listen and learn about our clients' goals so we can deliver personalized, TruFit™ candidates. Our unique approach to recruiting gives business leaders confidence and peace of mind knowing that great people will be found. This allows them to stay focused on charting the strategic course for their company and staying after it.

Ultimately what makes Execuwin different than our competitors is our recruiting process which focuses on company-candidate alignment. We only match candidates with companies when there is a good fit in technical skills, culture, values, vision, goals and character traits. We also bring increased security and peace of mind to the recruiting process by using multiple measurements and quantifiable elements in a proprietary method.

Our process results in several clear advantages: 1. We TruFit™ hiring for our clients. 2. We are able to send over personalized candidates quickly, which lowers the opportunity costs; and 3. We are able to clearly communicate steps, targets, commitments, and expectations with both our clients and our candidates throughout the recruitment process.

The overal goal of Execuwin's Social Media Optimization (SMO) strategy should be to drive traffic from sources other than search engines. To do this, Execuwin needs to engage communities of potential customers on the websites where they are already interacting. It is recommended that Execuwin create a company profile on Linkedin, Facebook, Twitter, and Youtube.

When creating these profiles a consistent profile photo should be used. It is recommended that the brand icon — the "target" — be used as the brands' social media profile photos because it will fit best within the square dimensions the images are limited to. The header image, currently used by Facebook and Twitter, should also be consistent across profiles where possible, although the space available is different on each site. When creating the header image the Brand Photography Guidelines should be followed. It is recommended that any profile description come from the 25-Word Brand Statement or similar messaging, depending on available length (see the Brand Messaging page).

Once Execuwin's social media profiles have been established, posting on them should be pursued consistent with the following goals:

1. Create shareable content
2. Make sharing easy
3. Reward engagement
4. Proactively share content

Create Sharable Content. Execuwin should be posting regularly and consistently. A goal should be made to post "original" content several times a week as resources permit. Created content doesn't need to be lengthy. It should primarily be themed around Execuwin's dominant selling idea and demonstrating expertise in Execuwin's areas competitive differentiation. For example, the brand could post tips on how to create employee alignment or interview candidates. Posts could also be case studies, industry statistics, or stories of business growth. It may be useful to have a blog on the Execuwin website and simply repurpose blog content at various lengths for each social media site.

Make Sharing Easy. Content should be authored in a way that makes it valuable to share. We want brand followers to find the posts interesting enough to occassionally "retweet" them or share them with a friend. With this in mind, content should not just be a veiled sales pitch for Execuwin, but should be interesting information on its own. Content on the Execuwin blog should also have all the necessary buttons (Facebook "like," etc.) that allow readers to share the posts on social networks.

Reward Engagement. Employees responsible for social media updates should actively seek out and engage members of the community who share Execuwin content. Personal attention can go a long way to building a loyal following. Execuwin should try to respond quickly and positively to anyone who mentions the brand online.

Proactively Share Content. In addition to creating conversations with those who engage the Execuwin brand, the Execuwin team should post and share content from other important individuals and industry sources. This is another way to give brand followers value and make more people aware of the Execuwin brand.